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Viviane Sassen

Viviane Sassen

Analemma: Fashion Photography 1992 - 2012

31 Oct 14 – 18 Jan 15

 Viviane Sassen In Bloom, Dazed and Confused, July 2011 © Viviane Sassen

Viviane Sassen In Bloom, Dazed and Confused, July 2011 © Viviane Sassen

Viviane Sassen In Bloom, Dazed and Confused, July 2011 © Viviane Sassen Courtesy of the artist and The Photographers’ Gallery

 Viviane Sassen girl in sand, Sol & Luna, 2009 © Viviane Sassen

Viviane Sassen girl in sand, Sol & Luna, 2009 © Viviane Sassen

Viviane Sassen girl in sand, Sol & Luna, 2009 © Viviane Sassen Courtesy of the artist and The Photographers’ Gallery

 iviane Sassen Aigue - Marine, Numero , February 2012 © Viviane Sassen

iviane Sassen Aigue - Marine, Numero , February 2012 © Viviane Sassen

Viviane Sassen Aigue - Marine, Numero , February 2012 © Viviane Sassen Courtesy of the artist and The Photographers’ Gallery

 Vivia ne Sassen Biotope , Purple Fashion , Spring/Summer 2004

Vivia ne Sassen Biotope , Purple Fashion , Spring/Summer 2004

Viviane Sassen Biotope , Purple Fashion , Spring/Summer 2004 © Viviane Sassen Courtesy of the artist and The Photographers’ Gallery

 Viviane Sassen Corpus Electra , Acne Paper, Spring 2012 © Viviane Sassen Co urtesy of the artists a

Viviane Sassen Corpus Electra , Acne Paper, Spring 2012 © Viviane Sassen Co urtesy of the artists a

Viviane Sassen Corpus Electra , Acne Paper, Spring 2012 © Viviane Sassen Courtesy of the artists and The Photographers’ Gallery

 Vivia ne Sassen Untitled , Carven , Spring/S ummer , 2012

Vivia ne Sassen Untitled , Carven , Spring/S ummer , 2012

Viviane Sassen Untitled , Carven , Spring/S ummer , 2012 © Viviane Sassen Courtesy of the artist and The Photographers’ Gallery

INFO

1 September 2014

This   Autumn   The   Photographers’   Gallery   presents Analemma:  Fashion Photography 1992 - 2012. This is the first London exhibition from Viviane Sassen (b. 1972, Netherlands), one of the leading figures working between contemporary art and fashion photography today.

This  exhibition  features  approximately  350  images  presented  in  the  form  of  an immersive installation. It includes award-winning campaigns for Stella McCartney, Adidas,  Carven,  Bergdorf  Goodman,  Miu  Miu,  and  M  Missoni,  along  with acclaimed editorial spreads for magazines such as, i-D, Purple, AnOther Magazine, Dazed & Confused, and POP.

Known for her experimental approach to image-making, Sassen has conceived  a multi-media presentation involving two individual video feeds of scrolling images incorporating mirrors and projections which shift across the space. A short stop-motion film depicting one of her shoots will also be on display, accompanied by a soundtrack from Scottish band, Board of Canada. Through this dynamic display, Sassen  aims  to  disorientate  the  viewer’s  gaze  and  in  turn  disrupt  their preconceptions about what a fashion photograph is.

The  title, Analemma  refers  to  an  astronomical  term  describing  an  eight-shaped curve, which maps the position of the sun in relation to time. Within the context of this  exhibition,  Analemma  stands  as  a  symbol  of  the  constant  seasonal  flow  of fashion,  as  well  as  echoing  one  of  Sassen’s  signature  aesthetics:  arched  bodies placed against the light of the sun.

Viviane  Sassen  trained  in  fashion  design  and  briefly  worked  as  a  model  before turning to photography. Her visual vocabulary is informed by her upbringing in Kenya, which Sassen associates with vivid colours and strong contrasts of light and shade. She favours location shooting or brings elements of the natural world into the  studio.  Other  influences  are  the  ‘snapshot’  aesthetic  and  ‘grittiness’ championed  by  independent  magazines  such  as  Dazed  &  Confused  and  Purple. These publications first provided Sassen with the platform and freedom needed for her photographic explorations. 

Sassen’s  work  is  characterised  by  her  subversion  of  the  prevailing  codes  and conventions,  which  dominate  the  worlds  of  fashion  and  advertising.  Eschewing well-worn concepts of glamour and celebrity, Sassen presents an alternative vision, driven  by  bold  colours,  abstract  shapes,  volumes  and  lines.  Sassen’s  models, although  at  the  centre  of  her  frames,  seem  secondary  to  their  settings:  figures obscured  by  light  and  shadow,  transformed  into  graphic  forms  and  intertwined with props and garments to create sculptural compositions. 

Sassen  works  instinctively  and  spontaneously.  Her  sets  function  as  a  creative playground with stylists, art directors, models and make-up artists collaborating in the process. The resulting images capture the energy and performative nature of her  method, presenting audiences  with images that transcend the boundaries of fashion photography.

Download |Press Release and Image Sheet | Viviane Sassen: Analemma: Fashion Photography 1992 - 2012 | 31 Oct 2014 - 18 Jan 2015 For press queries and to request further information and images please contact:

Inbal Mizrahi
Press Manager
E: inbal.mizrahi@tpg.org.uk
T: +44 (0) 207 087 9333


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