Editing & Sequencing: Emma Taylor, Luke Archer and Virgilia Facey

Emma Taylor’s Tips

5 Top Tips for editing & sequencing a portfolio

  1. Don't let the viewers eye get lazy! Experiment with double-sided paper, full bleed images on some pages and negative space around others, perhaps look at changing the position of the image on the page - should it always be centred?
  2. Try not to overwhelm the portfolio with too many images from one project. Perhaps try one full page (hero) image and then a page of three or four images together.
  3. Think about the pace of your portfolio, avoid sectioning the portfolio images too heavily. So if you shoot colour and B&W, for example, don't put all the colour work together, mix it up amongst the B&W.
  4. The order of your images is important. Post bound portfolios allow you the flexibility to change pages & change the order. It gives you more control over the journey your images can take the viewer on than a loose box of prints.
  5. Try to be objective when editing. If you're showing multiple images from a single project make sure you aren't duplicating your narrative. Do two of your images show the same thing too repetitively? 

Emma Taylor is a Creative Consultant and Director of Creative Advice Network

www.creativeadvicenetwork.com

Luke Archer’s Tips

Tips for editing your personal work

  1. Is it a greatest hits edit? Or can you tell a story with the selection?
  2. Make sure your edit represents the entirety of the project.
  3. Balance types of photos: portrait, landscape, details, etc.
  4. If you have written an intro text, does your edit reflect what they are trying to get across?
  5. Think about natural opening and closing images – make sure you start and end on strong photos.
  6. Each edit is unique and there is no right or wrong!

Tips for introducing your work to someone on email:

  1. What makes the project contemporary or exciting?
  2. Be concise with what you write – don’t be vague or waffle.
  3. Stick to one project.
  4. Be professional yet personable in tone.

Extra tips:

  • No dear Sir / Madame /  To Whom
  • No 3rd person.
  • Flatter them – make it a unique email.
  • Short and snappy – no bio.
  • Don’t mention your photographic influences.
  • Ask a question.
  • Follow up – two emails  then call.
  • Spread Sheet.

Luke Archer is a photographer and editor of Loupe Magazine.

www.lukearcherphotography.co.uk

http://loupemag.com/

Virgilia Facey’s Tips

5 tips for editing your work for commercial purposes

  1. Create a cohesive selection of work that represents your photography and brand.
  2. Your selection should show a client what you could achieve for them.
  3. Share your work via links to website or an Instagram. When sending PDFs they should be no larger than an 8MB file size.
  4. Tailor digital portfolios according to client relevance and the type of photography they commission.
  5. Share as concise an edit of your work as possible when updating a client or pitching for a brief. Commissioners/ Art buyers look through many portfolios so it’s good practice to show the best and most relevant work quickly.

Glossary/useful terms or words to know:

Photographic Agency - Represent a roster of photographers and solicit their work for a % of fees paid. Roster - A collection of photographers

Photographic Agent - Works for an agency and will market the photographers to clients and handle the negotiation of rates and usage.

Portfolio – A digital or printed collection of images that represents a photographer’s brand and style of work

Brief – What the client hopes to achieve from a shoot

Treatment – A photographer’s response on how they would ‘treat’ or execute the brief. This will be a document consisting of the photographer’s own work, external photography references and words that describe how they will achieve their intentions.

Rate - The fee a photographer is paid. Usually calculated on Usage.

Usage - Where the images will be used. Defined by the below:

Medias - Websites, Social Media, Magazines, Brochures, Posters, Billboards

Territories - Countries e.g. UK, Europe, USA, Worldwide

Duration - Length of time the images will be used for e.g. 3 months, 6 months, 1 year, 5, years, 10 years, In perpetuity

Agents or places to find them:

Le Book www.lebook.com
Association of Photographers’ Agent List www.the-aop.org/find/agents

The Agent List www.theagentlist.com/

Virigilia Facey is Senior Agent/Producer at Probation Agency (www.probationagency.com)