Editing & Sequencing: Emma Taylor, Luke Archer and Virgilia Facey
Emma Taylor’s Tips
5 Top Tips for editing & sequencing a portfolio
- Don't let the viewers eye get lazy! Experiment with double-sided paper, full bleed images on some pages and negative space around others, perhaps look at changing the position of the image on the page - should it always be centred?
- Try not to overwhelm the portfolio with too many images from one project. Perhaps try one full page (hero) image and then a page of three or four images together.
- Think about the pace of your portfolio, avoid sectioning the portfolio images too heavily. So if you shoot colour and B&W, for example, don't put all the colour work together, mix it up amongst the B&W.
- The order of your images is important. Post bound portfolios allow you the flexibility to change pages & change the order. It gives you more control over the journey your images can take the viewer on than a loose box of prints.
- Try to be objective when editing. If you're showing multiple images from a single project make sure you aren't duplicating your narrative. Do two of your images show the same thing too repetitively?
Emma Taylor is a Creative Consultant and Director of Creative Advice Network
Luke Archer’s Tips
Tips for editing your personal work
- Is it a greatest hits edit? Or can you tell a story with the selection?
- Make sure your edit represents the entirety of the project.
- Balance types of photos: portrait, landscape, details, etc.
- If you have written an intro text, does your edit reflect what they are trying to get across?
- Think about natural opening and closing images – make sure you start and end on strong photos.
- Each edit is unique and there is no right or wrong!
Tips for introducing your work to someone on email:
- What makes the project contemporary or exciting?
- Be concise with what you write – don’t be vague or waffle.
- Stick to one project.
- Be professional yet personable in tone.
- No dear Sir / Madame / To Whom
- No 3rd person.
- Flatter them – make it a unique email.
- Short and snappy – no bio.
- Don’t mention your photographic influences.
- Ask a question.
- Follow up – two emails then call.
- Spread Sheet.
Luke Archer is a photographer and editor of Loupe Magazine.
Virgilia Facey’s Tips
5 tips for editing your work for commercial purposes
- Create a cohesive selection of work that represents your photography and brand.
- Your selection should show a client what you could achieve for them.
- Share your work via links to website or an Instagram. When sending PDFs they should be no larger than an 8MB file size.
- Tailor digital portfolios according to client relevance and the type of photography they commission.
- Share as concise an edit of your work as possible when updating a client or pitching for a brief. Commissioners/ Art buyers look through many portfolios so it’s good practice to show the best and most relevant work quickly.
Glossary/useful terms or words to know:
Photographic Agency - Represent a roster of photographers and solicit their work for a % of fees paid. Roster - A collection of photographers
Photographic Agent - Works for an agency and will market the photographers to clients and handle the negotiation of rates and usage.
Portfolio – A digital or printed collection of images that represents a photographer’s brand and style of work
Brief – What the client hopes to achieve from a shoot
Treatment – A photographer’s response on how they would ‘treat’ or execute the brief. This will be a document consisting of the photographer’s own work, external photography references and words that describe how they will achieve their intentions.
Rate - The fee a photographer is paid. Usually calculated on Usage.
Usage - Where the images will be used. Defined by the below:
Medias - Websites, Social Media, Magazines, Brochures, Posters, Billboards
Territories - Countries e.g. UK, Europe, USA, Worldwide
Duration - Length of time the images will be used for e.g. 3 months, 6 months, 1 year, 5, years, 10 years, In perpetuity
Agents or places to find them:
The Agent List www.theagentlist.com/
Virigilia Facey is Senior Agent/Producer at Probation Agency (www.probationagency.com)