Press Release: Jonas Lund: Operation Earnest Voice
The Photographers’ Gallery presents Operation Earnest Voice, an interactive, multi-platform project from Swedish artist, Jonas Lund. Over 4 days in January, Lund will take over TPG’s Eranda Studio and transform it into a fully functioning propaganda office tasked with creating a campaign to reverse Brexit.
Staffed by a 12-strong publicly recruited workforce hired for their expertise in key areas such as copy writing, image/meme making, programming and social media strategy, the office will be open to the public daily from 10am - 6pm. The team will deploy a wide range of tactics and strategies including those used by both the ‘Leave’ and ‘Remain’ campaigns to influence and sway public opinion and create a new narrative to disrupt the current political debate.