In this very special Screen Walk you’ll meet Iris for a live Q&A session spiced up with surprise rituals and routines all of which offer glimpses into Iris’s fascinating mind and her lavish home in Switzerland.

Iris is a character invented by artist Maria Guta in collaboration with Lauren Huret. She is the embodiment of their common fascination for over-hyped social media celebrities and influencers. A phenomenon where celebrities are seen as fabricated identities and have become true political and religious icons of today’s society. The event is also a commentary on the relationship between humans and their media image, the knowledge they convey and the influence on the psyche of other members of their species. Escape “media bewitchment”. Join Iris.

Screen Walks is a series of live-streamed artist/researcher-led explorations of online spaces and artistic strategies designed to illuminate a thriving – often overlooked – digital cultural scene. A new online collaboration between The Photographers’ Gallery, UK and Fotomuseum Winterthur, Switzerland. Screen Walks is kindly supported by: Pro Helvetia, Swiss Arts Council.

Biography

Maria Guta (1983, Bucharest) is a Romanian artist based in Switzerland. Her work mainly looks into mechanisms of self representation which she reenacts by placing herself both behind and in front of the camera. Perpetually constructing and curating alternate cyber-identities, she makes use of immersive digital tools and social media in her work. She holds a BFA in Graphic Design from The National University of Arts in Bucharest and a MA in Art Direction from École cantonale d'art de Lausanne (ECAL).