Sharp Laboratories of Europe, Eye-Catching Display (2013)

This event is part of our Past Programme

A rolex watch on a computer monitor with a web camera on top.

This display was a demonstration of a novel technique to show screen-based images in public spaces. It was developed by a team of researchers at Sharp Laboratories of Europe, located on the Oxford Science Park.

A webcam mounted on top of the monitor picked up and conveyed subtle, reflections in the shiny surfaces of the watch as people or objects moved in front of it.

Sharp Laboratories of Europe has played a prominent role in the development of technology for Sharp products since its formation in 1990.

This image and technology featured as part of the Touchstone programme (2012-2020). Each display consisted of a single photographic work on the Eranda studio floor where visitors were invited to respond to the question 'What do you see?' using the cards and pencils provided. A bench was placed in front of the work, encouraging people to spend a little longer than they might usually. The programme was part of a wider series of projects and activities related to visual literacy.